SALES: Selling is persuading or convincing people to buy things they may or may not want or need. To some, selling is all about CLOSING A DEAL. Deal will close when a customer have NEED, MONEY and AUTHORITY.
Selling is helping people.
Selling is serving.
Selling is a process of identifying and solving people's problems.
MARKETING (of any form, for example, EMAIL MARKETING, SEARCH MARKETING, DIRECT MAIL MARKETING, INTERNET ADVERTISING, BUSINESS TO BUSINESS MARKETING, WEB MARKETING, ADVERTISING ONLINE, SEARCH ENGINE MARKETING) includes identifying unmet needs; producing products and services to meet those needs: and pricing, distributing, and promoting those products and services to produce a profit.
Selling is helping people.
Selling is serving.
Selling is a process of identifying and solving people's problems.
MARKETING (of any form, for example, EMAIL MARKETING, SEARCH MARKETING, DIRECT MAIL MARKETING, INTERNET ADVERTISING, BUSINESS TO BUSINESS MARKETING, WEB MARKETING, ADVERTISING ONLINE, SEARCH ENGINE MARKETING) includes identifying unmet needs; producing products and services to meet those needs: and pricing, distributing, and promoting those products and services to produce a profit.
ADVERTISING is a paid form of communicating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns.
SALES VS MARKETING: Before any discussion of marketing concepts, it is important to clarify and understand the differences between the functions of sales and those of marketing.
Most often, when a person comes to the table with the designation of Sales and marketing in his or her title, many tend to think that the two are one in the same. However, sales and marketing are separate functions, each entailing unique activities that set it apart from the other.
Defining the Roles
Theodore Leavitt, onetime lecturer on business administration at the Harvard Business School, aptly described the difference between sales and marketing: "Selling focuses on the needs of the seller and the need to convert product to cash. Marketing focuses on the needs of the buyer and the need to satisfy the customer through the products produced."
To put it another way, it's sales' job to influence the customer to buy what the company has produced. It's marketing's job to influence the company to produce what the customer wants. Both are concerned with the customer but, while sales talks, marketing listens.
In a company with a true understanding of marketing, it is marketing that guides and controls the entire operation, with manufacturing playing the role of a service activity and supplying the products needed by the customer as relayed to it by marketing.
When we speak of the concept of marketing, we are speaking of an attitude - a philosophy and a way of doing business. The company's state of mind in dealing with the customer must declare that the customer is KING! This concept must permeate the entire organization - from the CEO to the newest hourly employee. All functions are aimed at meeting the needs of the customer. Our activities must be viewed as customer-satisfying processes, not casting-producing processes. Our thoughts must begin with the customer's needs in mind, not with our own need to ship castings.
A firm can have a top-notch sales VP, a top-notch sales department and an elaborate marketing plan. But, if they are all focused on what manufacturing wants to make, rather than what the customer wants to buy, it will all go for naught. In summarizing the marketing concept, Peter Drucker said, "It is the entire business from the point of view of the customer."
When trying to mold your firm's marketing philosophy, keep in mind three points that can be considered the heart of any marketing philosophy:
1. there can be no sellers without buyers.
2. Getting - and keeping - customers comes before anything else.
3. Stay close to the customer. Understand and satisfy his needs and anticipate his future wants.
Sales:
Works to increase current volume and meet current sales quotas.
Interacts with the individual customer to focus on factors relating to current events.
Is focused on short-term concerns relating to today's products, today's customers and today's strategies.
Is a tactical function, using its skill and methods to gain immediate results as called for buy a plan
Consists of work in the field, calling on customers.
Marketing:
Works to increase profitability through appropriate volumes, products and customer mixes.
Is focused on developing strategies for the optimum mix of product and markets.
Is concerned with long-term issues that shape the business 5-10 years down the road - the dreaming of what could be.
Is a strategic focus, using planning and direction for the big picture?
Consists of office work, research, and developing plans and methods of implementation.
SALES VS MARKETING: Before any discussion of marketing concepts, it is important to clarify and understand the differences between the functions of sales and those of marketing.
Most often, when a person comes to the table with the designation of Sales and marketing in his or her title, many tend to think that the two are one in the same. However, sales and marketing are separate functions, each entailing unique activities that set it apart from the other.
Defining the Roles
Theodore Leavitt, onetime lecturer on business administration at the Harvard Business School, aptly described the difference between sales and marketing: "Selling focuses on the needs of the seller and the need to convert product to cash. Marketing focuses on the needs of the buyer and the need to satisfy the customer through the products produced."
To put it another way, it's sales' job to influence the customer to buy what the company has produced. It's marketing's job to influence the company to produce what the customer wants. Both are concerned with the customer but, while sales talks, marketing listens.
In a company with a true understanding of marketing, it is marketing that guides and controls the entire operation, with manufacturing playing the role of a service activity and supplying the products needed by the customer as relayed to it by marketing.
When we speak of the concept of marketing, we are speaking of an attitude - a philosophy and a way of doing business. The company's state of mind in dealing with the customer must declare that the customer is KING! This concept must permeate the entire organization - from the CEO to the newest hourly employee. All functions are aimed at meeting the needs of the customer. Our activities must be viewed as customer-satisfying processes, not casting-producing processes. Our thoughts must begin with the customer's needs in mind, not with our own need to ship castings.
A firm can have a top-notch sales VP, a top-notch sales department and an elaborate marketing plan. But, if they are all focused on what manufacturing wants to make, rather than what the customer wants to buy, it will all go for naught. In summarizing the marketing concept, Peter Drucker said, "It is the entire business from the point of view of the customer."
When trying to mold your firm's marketing philosophy, keep in mind three points that can be considered the heart of any marketing philosophy:
1. there can be no sellers without buyers.
2. Getting - and keeping - customers comes before anything else.
3. Stay close to the customer. Understand and satisfy his needs and anticipate his future wants.
Sales:
Works to increase current volume and meet current sales quotas.
Interacts with the individual customer to focus on factors relating to current events.
Is focused on short-term concerns relating to today's products, today's customers and today's strategies.
Is a tactical function, using its skill and methods to gain immediate results as called for buy a plan
Consists of work in the field, calling on customers.
Marketing:
Works to increase profitability through appropriate volumes, products and customer mixes.
Is focused on developing strategies for the optimum mix of product and markets.
Is concerned with long-term issues that shape the business 5-10 years down the road - the dreaming of what could be.
Is a strategic focus, using planning and direction for the big picture?
Consists of office work, research, and developing plans and methods of implementation.
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